Chapter Seven Storing Organizational Information - Database
Relational Database Fundamentals
- Database – maintains information about various types of objects (inventory), events (transactions), people (employees), and places (warehouses)
- Database models include:
- Hierarchical database model – information is organized into a tree-like structure (using parent/child relationships) in such a way that it cannot have too many relationships
- Network database model – a flexible way of representing objects and their relationships
- Relational database model – stores information in the form of logically related two-dimensional tables
RELATIONAL DATABASE FUNDAMENTALS
 -    Information is everywhere in an organization
-  Information is stored in databases
Ø   Database – maintains information about various types of objects (inventory), events (transactions), people (employees), and places (warehouses)
 -     Database models include;
Ø   Hierarchical database model – information is organized into a tree-like structure (using parent/child relationships) in such a way that it cannot have too many relationships.
Ø Relational database model – stores information in the form of logically related two-dimensional tables
ENTITIES AND ATTRIBUTES
-    Entity – a person, place, thing, transaction, or event about which information is stored
Ø  The rows in each table contains the entities
-    Attributes (fields, columns) – characteristics or properties of an entity class
Ø  The columns in each table contain the attributes
KEYS AND RELATIONSHIPS
-    Primary keys and foreign keys identity the various entity classes (tables) in the database
Ø  Primary key – a fields (or group of fields) that uniquely identities a given entity in a table
Ø  Foreign key – a primary key of one table that appears an attribute in another table and acts to provide a logical relationships among the two tables 
RELATIONAL DATABASE ADVANTAGES
-    Database advantages from a business perspective include;
Ø  Increased flexibility
Ø  Increased scalability and performance
Ø  Reduced information redundancy
Ø  Increased information integrity (quality)
Ø  Increased information security
INCREASED FLEXIBILITY
-     A well-designed database should;
Ø  Handle changes quickly and easily
Ø  Provide users with different views
Ø  Have only one physical views
§  Physical view – deals with the physical storage of information on a storage device
Ø  Have multiple logical views
§  Logical view – focuses on how users logically access information
INCREASED SCALABILITY AND PERFORMANCE
-      A database must scale to meet increased demand, while maintaining acceptable performance levels
Ø  Scalability – refers to how well a system can adapt to increased demands
Ø  Performance – measures how quickly a system performs a certain process or transaction
REDUCED INFORMATION REDUNDANCY
-      Databases reduce information redundancy
Ø  Redundancy – the duplication of information or storing the same information in multiple places
-     Inconsistency is one of the primary problems with redundant information
INCREASED INFORMATION SECURITY
-      Information is an organization asset and must be protected
-      Databases offer several security features including;
Ø  Password – provides authentication of the user
Ø  Access level – determines who has access to the different types of information
Ø  Access control – determines types of user access, such as read-only access
DATABASE MANAGEMENT SYSTEMS
-     Database management systems (DBMS) – software through which users and application programs interact with a database
DATA-DRIVEN WEB SITES
-       Data-driven Web sites – an interactive Web site kept constantly updated and relevant to the needs of its   customers through the use of database
DATA-DRIVEN WEB SITE BUSINESS ADVANTAGES
-         Development
-         Content Management
-         Future Expandability
-         Minimizing Human Error
-         Cutting Production and Update Costs
-         More Efficient
-         Improved Stability
DATA-DRIVEN BUSINESS INTELLIGENT
-         BI in a data-driven Web site
INTEGRATING INFORMATION AMONG MULTIPLE DATABASES
-      Integration – allows separate systems to communicate directly with each other
Ø  Forward integration – takes information entered into a given system and sends it automatically to all downstream systems and processes
Ø Backward integration – takes information entered into a given system and sends it automatically to all upstream systems and processes
- Building a central repository specifically for integrated information
- Entity – a person, place, thing, transaction, or event about which information is stored
- The rows in each table contain the entities
- In Figure 7.1 CUSTOMER includes Dave’s Sub Shop and Pizza Palace entities
- Attributes (fields & columns) - characteristics or properties of an entity class
- The columns in each table contain the attributes
- In Figure 7.1 attributes for CUSTOMER include Customer ID, Customer Name, Contact Name
- Primary keys and foreign keys identify the various entity classes (tables) in the database
- Foreign key – a primary key of one table that appears an attribute in another table and acts to provide a logical relationship among the two tables
- Primary key – a field (or group of fields) that uniquely identifies a given entity in a table
 - Potential Relational Database for Coca-Cola Bottling Company of Egypt 
Relational Database Advantages
- Increased flexibility
- Increased scalability and performance
- Reduced information redundancy
- Increased information integrity (quality)
- Increased information security
Database Management Systems (DBMS)
- Database management systems (DBMS) – software through which users and application programs interact with a database
- Data-driven Web sites – an interactive Web site kept constantly updated and relevant to the needs of its customers through the use of a database
- Data Driven Web Site Advantages
- Development
- Content Management
- Future Expandability
- Minimizing Human Error
- Cutting Production and Update Costs
- More Efficient
- Improved Stability
- Data-Driven Business Intelligence
Integrating Information among Multiple Devices
- Integration – allows separate systems to communicate directly with each other
- Forward integration – takes information entered into a given system and sends it automatically to all downstream systems and processes
- Backward integration – takes information entered into a given system and sends it automatically to all upstream systems and processes
- Building a central repository specifically for integrated information














 
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